Creator evaluation guide
How to review a UGC creator portfolio.
A strong portfolio is more than polished clips. Review it as evidence that the creator can solve the specific problem your campaign has.
Review relevance before polish
The first question is whether the creator has shown they can handle a product, audience, or buying decision similar to yours.
Six things to check
- Category relevance — similar products or audiences.
- Opening hook — a clear first few seconds.
- Explanation skill — simple, natural communication.
- Visual proof — showing the product, interface, or result.
- Pacing and structure — hook to benefit to action.
- Range — talking head, voice-over, screen demo, testimonial, or hybrid formats.
Use a practical scorecard
| Area | Question |
|---|---|
| Fit | Would this creator feel believable to my target customer? |
| Clarity | Can they explain the product in one simple idea? |
| Proof | Do they show the product or result instead of only talking about it? |
| Format | Can they produce the format my campaign needs? |
| Terms | Are turnaround, revisions, usage, and deliverables clear? |
Related guides
Read how to choose a SaaS UGC creator or the UGC pricing guide.