A simple SaaS UGC brief template.
A clear brief makes quotes easier to compare and gives creators a better chance of producing useful work on the first pass.
Copy this brief structure
Product: [Product name and one-sentence description]
Target audience: [Who the video is for]
Campaign goal: [Demo / paid ad / awareness / conversion / onboarding]
Main problem: [The problem the viewer should recognize]
Core benefit: [The single result to communicate]
Feature to show: [One or two important product actions]
Format: [Talking head / screen demo / voice-over / testimonial / hybrid]
Video length: [Approximate duration]
Hook: [Required hook or ask the creator to propose options]
CTA: [What should viewers do next?]
Deliverables: [Videos, hooks, ratios, raw footage, captions]
Usage: [Organic / paid social / website / landing page / duration]
Deadline: [Delivery date]
Do not say: [Claims or wording the creator must avoid]
Keep the brief focused
Pick one audience, one problem, one product moment, and one next action.
Provide product access early
If the creator needs to record the software, provide a demo account, test environment, or screen-recording reference before production.
Include usage expectations
State whether the content is for organic social, paid advertising, website use, landing pages, or another channel.
Related guides
Read the usage-rights guide and portfolio review checklist.